Because they have really low costs, their floor is the lowest of all ads, you can pay all the way down to $2 per click still, and they have really low engagement rates. So if you’ve been curious about LinkedIn Ads but maybe have been scared a little bit by the cost, we would recommend diving into Text Ads here. Then, in 2013, LinkedIn came out with Sponsored Content Ads, and because of that, Text Ads kind of took a back seat and became a lot less attractive. And the one thing that really set them apart from Google Ads, which were popular at the time, was an image, a whole 50-pixel by 50-pixel image. They had 25 characters allowed in a headline, 75 characters for a description. They were really unassuming, and they definitely looked like an ad. Originally, when LinkedIn Ads came out at the end of 2007, they only had one ad format: it was Text Ads. If you’re ready to run LinkedIn ads but don’t know where to start, or worried that the costs are too high, then LinkedIn Text Ads are for you. Today, we’re gonna walk you through how to use LinkedIn’s original ad format called the Text Ad. Many marketers are totally missing out on the power of LinkedIn Ads.
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